Anmeldelser af parfumer er eksploderet på sociale medier som TikTok, Instagram og YouTube. Her går alt fra dyre nichedufte til billigere kopier viralt på kort tid.
Og det er ikke helt tilfældigt, fortæller Jacob Holst Mouritzen, som er medstifter og partner i konsulenthuset Holst Mouritzen, der rådgiver om blandt andet marketing og branding.
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