Engang var den 11.11. blot en dato, hvor kinesere med forkærlighed for talsymbolik fejrede at være single i et samfund, hvor parforhold og ægteskab er det foretrukne.
Singlerne købte noget godt til sig selv den dag, og snart fandt virksomheder, og især en af verdens største e-handelsvirksomheder, kinesiske Alibaba, ud af, at singledagen kunne være en god forretning.
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