Du er formentlig stødt på produkter, som virksomheder forsøger at sælge ved at give dig indtryk af, at dit køb gør noget godt for miljøet eller klimaet eller i hvert fald ikke skader.
Måske har du også på fornemmelsen, at budskabet nogle gange må være pyntet med lige lovlig meget grønt, eller at det er decideret løgn.
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