Men mange køber i den forbindelse og uden at vide det forfalskede varer på nettet. Dermed risikerer forbrugerne både sundhedsskadelige varer med ukontrollerede stoffer i og at støtte organiserede kriminelle.
Ikke mindst for unge kan det være svært at gennemskue slagtilbuddene. Tal fra den europæiske varemærkeorganisation, EUIPO, viser, at 4 ud af 10 unge mellem 15 og 24 år har købt kopivarer det seneste år uden at være klar over det.
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