Det er langtfra noget nyt at “brande” sine varer. De første kendte eksempler på brug af varemærker stammer fra oldtidens Grækenland og Rom, hvor der er fundet mange eksempler på mærkning af vaser, krukker og teglstensfliser.
Det fortæller postdoc og ph.d. Knud Wallberg fra Juridisk Fakultet på Københavns Universitet.
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