Går du ind i en H&M-butik om tre år, vil alle bomuldsvarer være fremstillet af økologisk eller genanvendt bomuld eller af det, som man i branchen kalder ’better cotton’. Og når der er gået ti år mere, skal alle materialer være bæredygtige.
Sådan lyder det i en omfattende strategi, som den svenske tøjkoncern netop har præsenteret.
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